Hobson Family

 

Peter Hobson, together with his wife Silvana, mother, Delma and father, Peter, run a farming enterprise called Koowee Green. The Koowee brand came about because their farms are situated on the fertile Koo Wee Rup swamplands. Asparagus is a major part of their business and lives. Being fourth generation farmers in this district the Hobson family has been involved with asparagus for the last 50 years.

Broccolini is another line they grow along with NASAA organically certified onions, sweet corn broccoli and cauliflower. Silvana enjoys taking freshly picked produce to local farmers markets including Pearcedale, Cardinia and Gembrook where she enjoys interacting with the public and getting some feed back on likes, dislikes and customer buying trends.

“Like many other local families we have stuck with asparagus as our major line because we believe it is a wonderful vegetable - highly nutritious and great on the plate. My favourite way to eat asparagus would have to be in an omelette with mushrooms, chilli and a touch of curry.         

In 2002 we purchased a computerised asparagus grader, which streamlined our packing shed. With more accurate grading we have been able to target other markets and reduce our labor costs. In peak season we employ 60 workers maintaining at least 30 of these workers for ten months of the year,” says Peter.

 

 

 

 

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